How When Wear is a brand high on trend and fashion. The team has worked closely with design talent from the UK and Europe and partnered to produce designs that are truly international, that reflect the evolving global fashion scene and are yet tailor made for India.

The How When Wear customer deserves the best, and we are determined to give them exactly that. We aim to give the Indian woman, the best online shopping experience, they have ever seen. One that is transparent, trusted, fun, and very fulfilling.

Our customer is an achiever, a go getter, who looks at challenges, as opportunities and not roadblocks. Nothing is impossible for the How When Wear Girl. We believe every single garment in our brand reflects this idea.

We hope you enjoy your shopping experience, and look forward to serving you as a loyal customer.

Choice Billing Address


Choice Billing Address



Measure across the fullest part of the bust and across the shoulder blades.

Measure around the slimmest part of your natural waistline – above your navel and below your ribcage.

Measure at the widest part.

Inside Leg
Measure from the top of the inside leg at the crotch down to the ankle bone.

UK Size Bust Waist Hips
4 31 24 34
6 32 25 35
8 34 27 37
10 36 29 39
12 38 31 41
14 40 33 43
16 42 35 43
18 44 37 47
20 46 39 49

International Conversions

XS 4 32 0 4
S 6 34 2 6
8 36 4 8
M 10 38 6 10
12 40 8 12
L 14 42 10 14
16 44 12 16
XL 18 46 14 18
20 48 16 20


We are always on the look out for bright young talent to join our team. We are a young brand that believes in fresh ideas, and so we prefer fresh talent to join our team. We are currently looking for talent across marketing, accounts and administration. If you believe you have the drive to work with us, please drop us an email with your CV on


We view Fashion/ Lifestyle influencers as our partners who explore our garments, and work together on putting across our message to the wider audience. Social Media outreach is something crucial and so we are always happy to collaborate with the finest influencers for the brand. DM us on Instagram, or drop us an email on