About Us
Fashion is our DNA.
How When Wear is all about the Indian fashion conscious woman. As a young brand that’s making waves, we believe the confident, fashion forward consumer deserves the best in Westernwear fashion.
Designed in Europe and proudly made in India, How When Wear is your one stop fashion brand for style, comfort and statement worthy pieces.
Sustainability
We're making fashion a force for good.
we're committed to making fashion that's kinder to the planet and its people. We call it our Kind Society.
Charities We Work With
Community is at the heart of How When Wear. Giving back, and making a positive impact where it matters most has always been important to us. Partnering with charities helps us to support the incredible work they do locally, nationally and globally.
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